IMPIEDI

Impiedi is an ergonomic back-support product invented by my father — a project rooted in family history. I led the full branding identity, from logo design to the website, developing a visual language that reflects the product's ergonomic, minimalist philosophy across every touchpoint: multilingual content, case studies, and imagery.

Beyond the digital identity, I collaborated directly with the inventor on developing the 3D-printed version of the product, bridging design and hands-on prototyping to bring the concept to life.

A project combining branding, web design, and product development, built together with the product's inventor.