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WEF DESIGN GUIDELINES

PRACTICAL GUIDE SETTING THE RULES FOR ALL THE FORUM INFOGRAPHICS AND MEMES.

PROJECT DETAILS

CLIENT: WORLD ECONOMIC FORUM

CATEGORY: DESIGN, PRINT

ONLINE: WWW.SPECTRE.CH/WEF_GUIDELINES

With the proliferation of graphical content in the Forum website and printed documents it was necessary to guide users to make all visuals consistent with the Forum brand. Used by internal staff but also sent to any outsourced creative agencies, this guide will help to unify the visual aspect through the different platforms and shareable products

Meme design for different social media platforms have been spread widely but also been used for different display screens at the main summits organised by the Forum.